Whether you’re a fan of poker, slots, blackjack or roulette there is something to be said for the rush of playing a casino game. They’re fun, engaging, and full of suspense. Plus, they can be a great way to socialize with friends. However, casinos aren’t just successful because they offer these thrills; it’s also because they’re designed to lure in gamblers. In fact, they are one of the few businesses that have successfully tapped into what excites people most: entertainment and money.
Using everything from bright lights to the slot noises of pennies dropping (even though coins stopped being used long ago) and even the smell of certain scents, casinos create a manufactured blissful experience that draws in customers. And they’re not just doing it for the thrill of it; research has shown that these elements increase play on the machines.
Consumers also tend to trust each other more than brands; they’re more likely to listen to recommendations from their friends or online reviews from strangers. This is why it’s so important to highlight positive feedback from your guests. Displaying testimonials on your website, posting pictures of happy winners on social media, and offering a photo booth where patrons can record their winnings are all easy ways to generate positive word of mouth and boost discoverability.
While Robert De Niro shines as a dashing underworld mogul in Casino, it’s Sharon Stone who steals the movie. She’s both funny and commanding as Ginger, a high-roller who believes she’s smart enough to outwit any man and yet can’t control her own greed.